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Mobile Dev Memo

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Mobile Dev Memo
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The privacy shuffle

Jan. 22, 2025, 5:30 a.m.

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Mobile Dev Memo
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Podcast: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

Jan. 22, 2025, 5:25 a.m.

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Mobile Dev Memo
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2025 predictions for mobile gaming

Jan. 15, 2025, 5:30 a.m.

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Podcast: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)

Jan. 15, 2025, 5:25 a.m.

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Mobile Dev Memo
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What is advertising identity?

Jan. 9, 2025, 5:25 a.m.

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Podcast: Meta’s Renaissance

Jan. 8, 2025, 5:25 a.m.

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Mobile Dev Memo
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2025 predictions for mobile marketing

Jan. 1, 2025, 5:30 a.m.

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Mobile Dev Memo
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The best of MDM in 2024

Dec. 25, 2024, 5:30 a.m.

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Mobile Dev Memo
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Podcast: Achieving product personalization at scale (with Raveesh Bhalla)

Dec. 25, 2024, 5:25 a.m.

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Google embraces IP-based fingerprinting

Dec. 20, 2024, 8:47 p.m.

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The last social media platform

Dec. 18, 2024, 5:30 a.m.

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Podcast: TikTok’s approach to marketing measurement (with Jorge Ruiz)

Dec. 18, 2024, 5:25 a.m.

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Podcast: Understanding Shopify’s advertising strategy (with Andrius Baranauskas)

Dec. 11, 2024, 2:15 p.m.

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AppLovin eCommerce advertising: bull and bear arguments

Dec. 11, 2024, 5:30 a.m.

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Podcast: The challenges of building apps for kids (with Niels Hoven)

Dec. 4, 2024, 5:25 a.m.

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OpenAI’s advertising opportunity

Dec. 3, 2024, 1:44 p.m.

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Common sense and complexity in marketing measurement

Dec. 2, 2024, 5:30 a.m.

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Unpacking Instacart’s $1BN advertising business

Nov. 27, 2024, 5:30 a.m.

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Podcast: Changing attitudes on marketing measurement (with Maor Sadra)

Nov. 27, 2024, 5:25 a.m.

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Netflix and Disney+ advertising, two years in

Nov. 20, 2024, 5:30 a.m.

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Podcast: The mobile gaming fundraising market (with Annina Salvén)

Nov. 20, 2024, 5:25 a.m.

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Less personalized ads

Nov. 13, 2024, 5:30 a.m.

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Podcast: Understanding AppLovin

Nov. 13, 2024, 5:25 a.m.

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Pinterest Q3 2024 earnings: weak Q4 guidance, scaling AI tools

Nov. 11, 2024, 4:30 p.m.

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AppLovin Q3 2024 earnings: 66% ad business growth, eCommerce scaling

Nov. 7, 2024, 11:26 a.m.

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