"Eric Seufert - Mobile Gaming: A Freemium Economy" @eric_seufert disqualifies @andy_carvell's Snake as being a "mobile game" :) [because not "freemium"]

It was my pleasure to appear on the @bizbreakdowns podcast from @joincolossus to discuss the mobile gaming market.

"Google *may* have used its position to favor its own intermediation services Not only did this *possibly* harm competitors but also publishers’ interests, while also increasing advertisers’ costs" [edited] Vestager in NYT #wateriswet #antitrust #breakthemonster

This thread from @jason_kint gets to the key points. Will Google fight this or just decide to refocus on their O&O?

The last 3 #antitrust cases against Google in the EU were sanctionned with 8B€ in fines. Not a dime was paid yet, years after judgment The chances the #adtech case ends up with a divestment before 2030 are close to null It's 15 years ago that action was needed. #doubleclick

.@vestager usuals: verbal shots fired in the press, but business as usual for the repeat offenders It's been way over a decade #antitrust laws are trampled,generating billions of profits at the expense of competition & consumers. (source NYT via @jeromep1970)

Massive news: Google faces EU break-up order over anti-competitive adtech practices via ⁦@Reuters⁩ time for ⁦@aripap⁩ to dust off the mega threads on what a breakup might look like!

Subs apps: who owns monetisation? by @Krtibdewalon @glassfy_io

3/3 One stat I'm a little skeptical of is Pixelate see growth rates being flat in the US. This is a little at odds with the @GroupMWorldwide forecasts for strong growth in this channel currently and for the foreseeable future.

2/3 Fraud remains a big issue in CTV with around 1 in 5 ads not being real. 20% fraud in the ecosystem perhaps is one reason open spend fell by 5% in the OMP YoY. The other of course being a drive to up-fronts & other direct deals from the big suppliers.

1/3 Some interesting stats in the 2023 @PixalateInc CTV reports. @magnite seems to be the exchange of choice on the most popular CTV services outside of YT Unlike display GAM is almost nowhere to be seen, not surprising given Google owns @Roku & @AmazonAds closest competition!

After years of lobbying, @uber was authorized to open in Mallorca. Barely days after launch, multiple breach to the law are already reported (illegal licences, bypassing booking norms...) Why let repeat offenders operate instead of sanctionning top mamagement heavily?

Generative AI, advertising, and hidden personas

Who said seed was dead in 2023? 10-digits for 44% equity of a month old, product-less, 3-word vision* "startup": #MistralAI * #makeAIuseful

Content plan this month •ASA slides from @asoconference 😎 •UAC most complete guide with @revenuecat 🥶 •LTV:CAC vs payback with @AppsFlyer 💰 •an oldie I would have rather forgotten on YT 😳 •and probably another candy in progress... #SharingIsCaring

"How to design a mobile paywall" by @adaptyteam

Unpacking Apple’s new Link Tracking Protection privacy feature

#Forrester TEI study finds Sensor Tower gives you a competitive edge. Learn how some marketers are experiencing a $1.79M measurable financial value when using Sensor Tower. See how you can benefit from our market intelligence. View the full study.

Goldman Sachs invests $300MM into Madhive, which empowers programmatic advertising for CTV.

Publishers dragging their heels? When despite the hype scaled testing isn’t available until next month? When 99% of publishers are customers not systems implementers? Bit of an odd article on @adexchanger & as @jason_kint said, why isn’t their a publisher on this panel…

Google:"Enabling broad match campaign setting simplifies testing" 🤦‍♂️ Coupled with increasing search term obfuscation, broad match is the perfect recipe for bottom line disaster.

The Mobile Growth Lab is back! Ft. @eric_seufert & Manson Chen (#Parabolica) on AI 🤖 @mathe_marketing & myself on subs 💰 Natalia Drozd on 360º measurement ⚖ & @shamanth!

VC encouraging fraud:

@borrowed_ideas I read 👇 first 🙈 before realizing you were talking about $ADBE and $CRM

Apple announced a new privacy feature last week, Link Tracking Protection, that strips tracking-related UTMs from links shared in Mail, Messages, and in Safari Private Browsing mode. I unpack the new feature here:

@MarceloPLima $15BN seems low? Apple acquired Metaio in 2015, or 8 years ago.

An excellent read on AI-empowered marketing measurement: "For meaningful attribution, the chosen identification scheme needs to be clearly specified as part of any MMM engagement ... No amount of automated Al bluster can escape this central fact."

Integrating a Media Mix Model into a digital marketing workflow

Stones is the new kdb? 🫣

3/ I say “currently” in the first tweet because the use of first-party data for ads targeting without explicit user consent is under scrutiny by EU regulators.

2/ This is part of Meta’s Content Fortress strategy with Shops, as I describe here.

Meta is inserting discounts into the Facebook notifications feed; these lead to FB Shops instances, where users can purchase items directly. If Meta processes the purchase, it can use that user-level data for ads targeting in a way that is (currently) privacy compliant. (1/X)

4/ More context in my piece on Privacy Manifests from earlier in the week: Did Apple kill fingerprinting with Privacy Manifests?

3/ I have seen proposed that attribution providers will simply use server-to-server integrations, rather than SDKs, to fingerprint. I question whether that is feasible, given the new Required Reasons API. Will advertisers pay for attributions informed only by IP and device info?

2/ Apple is saying: in the case of ATT opt-out, absolutely no signal may be extracted from a device for the purposes of identifying it. This broad definition is all-encompassing; it covers every possible signal.

Meta Denies Users' Claims Of Automatic Follows Of Trump, Vance On Facebook, Instagram

Meta Targets Athletes In Retail Partnership For Smart Glasses

MRC Completes Nielsen Process: Big Data+ Method Deemed Accredited

Nielsen Touts New MRC Accreditation Ahead Of Upfronts

Google Gives Anthropic A $1B Boost

Netflix’s next phase of advertising growth hinges on in-house ad tech

McDonald’s amplifies mobile app with Pokémon Happy Meal

A 'Spicy' Mode Launches From Decentralized Privacy Search Engine

Dunkin’ CMO on building a ‘cinematic universe’ to capture attention

Paramount+, Hulu Led 2024 Sign-Ups: Antenna

Bluefin Tunas In For A Shock On Discovery's 'Harpoon Hunters'

The Finance App Market 2025 Landscape

A Standard-Bearer For Standards

Outcomes-Based Performance Is The New Media Currency

Google DV360 Returns Fire On CTV; A Search Policy Change Drains Charity Ads

Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protections

GroupM’s leadership reorg gets an assist from a McKinsey exec

As Trump returns to the White House, media buyers clamp down on brand safety

Amazon’s DSP ambition: Becoming the primary DSP for advertisers

Retail chain WHSmith brings first airport ad network into the specialty retail media race

Twitch Partners With Top Games For 'Twitch Drops Fests 2025'

Philip Rucker Resigns From 'The Washington Post' To Join CNN

Ankler Media Starts Paid Newsletter On Creator Market

Programmatic Roars: Ad Spend Will Be Higher This Year

Netflix Q4: Soaring Subscriber Gains, Stock Rises Sharply

More Than Half Of Netflix Subscribers Now Sign Up For Ads

Lina Khan To Depart FTC

Meta Plugs $5K 'Breakthrough Bonus' To Attract Reels Creators

Meta: 'Community Notes' Will Not Affect Paid Ads

Is This The Time To Say No?

Watchdogs Ask Court To Uphold T-Mobile's $92 Million Privacy Fine

How CEOs View AI Investments

How personalization and privacy are shaping how brands and retailers connect with consumers

GroupM Restructures Global Leadership, Taps McKinsey's Del Greco As Global COO

Travel Retailer Enters Media Ad Network Business In NA, Closes Stores In UK

Kantar Media sold for $1B amid measurement landscape upheaval

Apropos Of Nothing: Sieg Heil

T-Mobile grows ads business with $600M Vistar Media acquisition

Democracy Dies In Overplaying News Safety

Jim Beam comforts grieving football fans with Keegan-Michael Key

Sociable: Timeline of TikTok’s US ban and what comes next

YouTube, Netflix, Prime Hit Viewing Records In December

Auto Dealerships Experience Data Disconnects Between Critical Business Platforms

Inauguration Day On TV: Opinions Might Vary

Pay Attention To The Delete Act (Even If You Don’t Think You’re A Data Broker)

Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?

Publishers Fear They Missed Their Chance To Cash In On Curation

Brands Have A Right To Control The Ad Placements Around Political Content

What’s In Store For Data; Tick Tock On The Clock

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes