New article in progress. Working title: “An OpenPath to Activate a Clearline.”

Ah, the beautiful simplicity of ad tech. If you understood this on the first read, bravo.

2023 is the year of the Disintermediation Wars. Magnite ClearLine is heating up the battle for CTV. TTD OpenPath is for display only still, as far as I know…how will they strike back for CTV?

IPv6 introduces new problems — but are they even worth solving? Learn about the new protocol in this article and why IP addresses are crucial for many advertising platforms.

When you get put into the wrong audience segment. ⛵️

Now that Google Privacy Sandbox on Android is officially in beta, when do you think Google will deprecate GAID (Android device ID)?

I have run into multiple situations in the last week where the mere presence of an IPv6 address in a bid request breaks an integration. Is anybody else dealing with IPv6 issues?

IPv6 and programmatic advertising don’t seem to go together well.

Wow. This projected growth disparity between video advertising and subscription revenue is enormous.

Wow. This growth disparity between video advertising and subscription revenue is kind of surprising to me.

A surge of programmatic video creatives floods publishers daily, creating significant technical and business challenges to overcome. This article explains how publishers and SSPs tame the torrent of ads.

No more noncompetes? Will this lead to top talent spreading around or consolidation at the biggest companies that can pay the most?

What do you think? Did I miss anything? If you are interested in any of these topics, please consider subscribing to the Ad Tech Explained newsletter here: https://t.co/s8tal5p1fY

Seller-defined audiences/content metadata: Will we see more pubs passing audience and content signals in bid requests? Will buyers start demanding these signals? https://t.co/NClCck4yPy

Privacy regulations: California and Virginia are coming out swinging in 2023, with more states to follow. Will this push more privacy by design and data minimization principles? https://t.co/RprXtkDHt4

Alternative IDs: UID2, PAIR, RampID, etc. Will 2023 be the year first-party ID solutions take off? Weening off passively collected identifiers will continue to be a slow process but will it ever happen? Especially if Google cannot fully launch the... https://t.co/3lygvkjNkn

Privacy sandbox: Can Google get this thing off the ground? What will they do with Android? Will they set a timeline to deprecate the Android device ID? And even if they do, will they ever meet that deadline and the cookie deprecation deadline? https://t.co/HjsoxcMi1l

Apple's AR/VR Device: Will Apple launch an XR device this year that will appeal to the masses? And will an apple AR/VR device renew interest in... https://t.co/kFCjL0wrRS

Metaverse advertising / NFTs: Is the Metaverse a passing fad, many years away, or here now? Will Apple's rumored XR product announcement or Meta's Oculus Quest 3 release later this year spark a renewed interest in metaverse advertising? https://t.co/kIGTGt1RG7

The death of the duopoly: Meta and Google’s reign may have ended with the rise of Amazon and TikTok, but will that trend continue? And will Apple muscle its way in? Speaking of Apple... https://t.co/jlk0MorcNu

Apple ad tech: Will they launch a DSP this year? Will they be able to keep up their privacy charade while raking in billions in advertising revenue? Do they have any other nuclear bombs to drop on the industry? https://t.co/BHP1RWqFLL

What is the most interesting feature that ORTB 2.6 enables? https://t.co/4UJWYsEMuC

If you have interesting/new thoughts, let me know. Exploring the idea of publishing more authors on https://t.co/Qju5QHjhF4.

This just in: Redditors really hate ads. https://t.co/38TBHfQyIN

Hey measurement experts. How do they figure out the TV is off from analyzing impression data? https://t.co/nVDMn64TV7