It was my pleasure to appear on the @bizbreakdowns podcast from @joincolossus to discuss the mobile gaming market.
June 14, 2023, 1:53 p.m.
@MarceloPLima $15BN seems low? Apple acquired Metaio in 2015, or 8 years ago.
June 11, 2023, 6:58 p.m.
June 11, 2023, 4:16 a.m.
June 11, 2023, 12:52 a.m.
Meta is inserting discounts into the Facebook notifications feed; these lead to FB Shops instances, where users can purchase items directly. If Meta processes the purchase, it can use that user-level data for ads targeting in a way that is (currently) privacy compliant. (1/X)
June 10, 2023, 2:56 p.m.
3/ I have seen proposed that attribution providers will simply use server-to-server integrations, rather than SDKs, to fingerprint. I question whether that is feasible, given the new Required Reasons API. Will advertisers pay for attributions informed only by IP and device info?
June 9, 2023, 7:21 p.m.
2/ Apple is saying: in the case of ATT opt-out, absolutely no signal may be extracted from a device for the purposes of identifying it. This broad definition is all-encompassing; it covers every possible signal.
June 9, 2023, 7:21 p.m.
