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Content

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Recalculating the new math in media: Hollywood strikes and content production costs incompatible with consumption

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Revisiting Google’s DoubleClick Acquisition: Quick, to the time machine!

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How to do Cannes Lions right: Putting the ROI in Riviera

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Are data clean rooms here to stay?

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How generative AI could impact knowledge work

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Buzzword alert: advertising supply chain optimization

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A Frank look at a fake user base

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The opportunity in Big Tech's mass layoffs

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Grading the streaming wars

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Who were ‘For You’ pages really designed for?

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Ugh, the walled gardens again

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When the business model no longer makes sense

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Let's talk about data usage rights

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Revisiting Netflix's opportunity to reimagine streaming advertising

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Revisiting Twitter’s post-advertising opportunity

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When companies are out of sync

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Cable TV’s long kiss goodnight

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Revisiting and rethinking sales training

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Demystifying marketing for non-marketers

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