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Netflix’s next phase of advertising growth hinges on in-house ad tech

Jan. 22, 2025, 3:20 p.m.

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McDonald’s amplifies mobile app with Pokémon Happy Meal

Jan. 22, 2025, 2:31 p.m.

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Dunkin’ CMO on building a ‘cinematic universe’ to capture attention

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Kantar Media sold for $1B amid measurement landscape upheaval

Jan. 21, 2025, 3:28 p.m.

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T-Mobile grows ads business with $600M Vistar Media acquisition

Jan. 21, 2025, 3:19 p.m.

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Jim Beam comforts grieving football fans with Keegan-Michael Key

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Sociable: Timeline of TikTok’s US ban and what comes next

Jan. 21, 2025, 2:28 p.m.

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Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?

Jan. 21, 2025, 10 a.m.

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Sociable: TikTok is available in the US again after Trump’s assurances

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Sociable: Supreme Court upholds TikTok sell-off bill in the US

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Trade Desk buys ad data firm Sincera as brands seek objective insights

Jan. 17, 2025, 3:13 p.m.

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Sociable: Assessing possible outcomes for TikTok in its final days in the US

Jan. 17, 2025, 2:55 p.m.

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Marketing to social media users in 2025: Here’s what the numbers say

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Google’s AI tools power Omoda’s online personal stylist platform

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Oreo plays on lore behind its brand name with web audio challenge

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State Farm will not advertise during Super Bowl amid Los Angeles fires

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How marketers can stay reactive as a TikTok ban looms

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Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

Jan. 15, 2025, 3:28 p.m.

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Coors Light preps case of the Mondays for day after the Super Bowl

Jan. 15, 2025, 3:05 p.m.

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How TikTok Shop is changing the way brands reach customers

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Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign

Jan. 14, 2025, 6:10 p.m.

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Publicis Worldwide and Leo Burnett merge to form Leo

Jan. 14, 2025, 3:52 p.m.

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How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach

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How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

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Marketers increasingly prioritize automation investments: report

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