The Trade Desk (TTD) Analysis: Company Overview The Trade Desk (TTD) is a software company that operates in the ad-tech space as a Demand Side Platform (DSP), meaning they provide an interface that enables digital ad buyers to purchase ad space and target specific audiences across various channels such as Connected TV (CTV), mobile, video, audio, native and display. The Trade Desk also offers a Data Management Platform that uses insights about current audiences to discover new potential customer